11.35am – 12.20pm BST, 14 May 2025 ‐ 45 mins
Room: John Major Room
Seminar
Director of Corporate Services, Homecare Association
Jon possesses an extensive professional background firmly grounded in the non-profit, charity, and membership sectors. His expertise plays a pivotal role in nurturing the sustainability and long-term growth of non-profit organisations. Most recently, he occupied a crucial position at Parentkind, the membership organisation for Parent Teacher Associations in the United Kingdom.
In his current role at the Homecare Association, Jon oversees the strategic and operational aspects of finance, IT, and various corporate services. He also serves and retains provider and affiliate members. His responsibilities encompass ensuring the seamless functionality of membership systems, services, and benefits, thereby providing comprehensive support to the association's members. He establishes robust corporate governance systems and ensures strict compliance with legal and regulatory requirements. Through these efforts, Jon effectively identifies, monitors, and mitigates financial, IT, HR, and other commercial risks.
Jon's proficiency is further underpinned by his academic background. He holds a Master's degree (MBA) in Charity Management and an AAT Professional Diploma in Accounting (Level 4). Additionally, he possesses a Bachelor's degree in music and sound recording from the University of Surrey.
Before assuming his role as Executive Director of Corporate Services at Parentkind, Jon gained invaluable experience while serving as the Head of Operations at Merton Voluntary Service Council. His career also encompasses successful leadership of Deen City Farm, an educational charity located in Wimbledon, and operational management as the Head of Operations at The Orpheus Centre, a residential performing arts centre for young disabled artists — a charity founded by Sir Richard Stilgoe.
In a voluntary capacity, Jon chairs a mental health charity, sits on the board of his local Volunteer Centre and on the board of a Multi-Academy Trust. Complementing Jon's professional journey, his wife has dedicated two decades to a managerial career in the care sector, with a particular focus on homecare. This close association with the care sector has enriched Jon's understanding of its intrinsic value, the dedicated efforts of our sector, and the formidable challenges faced by our members.
CEO, Nourish Care
Nuno Almeida is the CEO at Nourish Care, a market leader in digital health and care information and insights management. Nuno has a background in Data Science, a track record of building fast growth and sustainable businesses and an interest in ventures that deliver positive societal impact at large scale, and a permanent curiosity and drive to design scaleable digital transformation that leads to improvements to people’s experience of health and care.
Nuno is also a serving board member with the Care Software Providers Association (CASPA), chaired the Social Care Vision subgroup of the APPG for Adult Social Care and is a though leader in digital transformation in the health and care sectors across the globe.
CEO, CareBrain
Hannah Morgan is the CEO of CareBrain, an organisation that brings together care and digital experts to develop AI-powered solutions for the care sector. With over a decade of experience leading home care services, she previously served as COO and Registered Manager of a large national 5* Outstanding homecare provider. A champion of innovation in social care, Hannah is committed to ensuring AI enhances—not replaces—the human touch, tackling operational challenges while empowering those who deliver and receive care, and driving significant efficiencies for care providers.