15 Nov 2024

Home Instead lights up UK landmarks for dementia awareness

Home Instead has illuminated four well-known national landmarks in purple to mark World Alzheimer’s Month and raise awareness of dementia.

The iconic Blackpool Tower, the Mersey Gateway Bridge, Sefton Park Palm House in Liverpool, and Dudley Zoo and Castle were all illuminated in purple light, recognising the estimated 900,000 people currently living with dementia in the UK, a number projected to rise to 1.6 million by 2040, according to the Alzheimer’s Society.

Purple is the colour of the Alzheimer's awareness movement, and Home Instead’s initiative to light up these landmarks serves as a reminder for communities to come together and support those living with the condition. By shining a light on this important issue, the company hopes to inspire conversations and encourage support for those affected.

As a company dedicated to caring for older adults in their homes, many of whom are living with dementia, Home Instead aims to foster greater understanding and support for families navigating this challenging journey.

Martin Jones MBE, Home Instead’s UK and International CEO commented: “We care deeply about all our clients who are living with dementia, and we will continue to raise awareness and invest in training so that our Care Professionals can help them live well and fully, while also supporting their friends and families.

“Lighting these monuments helped to raise awareness of World Alzheimer’s Month and serve as a reminder to local communities that we are there to offer support.

“We also want to thank our teams in Blackpool, Frodsham, Liverpool and Dudley as well as Blackpool Tower, the Mersey Gateway Bridge, Sefton Park Palm House, and Dudley Zoo and Castle for their support and efforts in helping make this happen. Dementia is an important topic that needs to be addressed, and we will continue to raise awareness in our communities.”

Home Instead has received The Princess Royal Training Award for its innovative dementia training program. Their City & Guilds accredited training equips their Care Professionals with the essential skills and knowledge to deliver high-quality, personalised care to individuals living with dementia.