The next phase of the Department of Health and Social Care’s national adult social care recruitment campaign has launched.
The new campaign, ‘Make care your career’, aims to drive increased interest in care roles and support recruitment efforts across the adult social care sector. Designed to inspire individuals with the right values to consider a career in care, the campaign showcases the diverse and flexible roles available and highlight that you don’t need formal qualifications to apply.
The campaign features across TV, radio, social media and digital advertising, and will be seen by millions of people over the coming weeks. Jobseekers will be signposted to the campaign website where they can find out more about working in care and search for vacancies in their local area using DWP ‘Find a Job’.
There are several ways care providers can make the most of the campaign:
- Post your vacancies on the DWP ‘Find a Job’ platform: it’s quick and easy to do and will make sure jobseekers who’ve seen the advertising can find your roles.
- Coordinate local recruitment activities: align your efforts with the campaign to capitalise on the increased awareness and interest it generates.
- Use the free, new campaign resources: use these assets to help attract high-quality candidates to your roles.
